COMMERCIALS AND BRANDING
Brevity equals eloquence. At least that's my goal when producing short pieces like commercials or brand videos.
Over breakfast recently, a very experienced and successful producer told me "I hate making commercials. What can you say in 30 seconds?"
As for me, I love doing spots. And for the same reason, "What can you say in 30 seconds?"
To show that equine comfort boots should become part of your horse's daily routine or to remind people the place the local newspaper has in the fabric of their lives or to fire up a group of designers for a convention in Cleveland, 30 seconds might be all you need.
Okay, one of these is over 30 seconds but you get my point.